Master Franchisees - in Their Own Words

Successful Master Franchisees share their thoughts and experiences about Home Instead Senior Care:

"Home Instead Senior Care is truly a business of the heart. With your unfailing assistance and cooperation, we will continue to put our focus on providing services to the many seniors in Japan who need personal care - care that speaks to the heart."

Hideyuki Ito
President and CEO
Duskin Company
Master Franchisee for Japan
Joined Home Instead Senior Care Network in 2000

"We were extremely impressed by everything about Home Instead Senior Care - the company, its people, and, of course, its mission, In particular, however, we appreciated the quality and extent of the training provided to Home Instead Senior Care International Franchise Partner, which not only encompasses business operations, but also emphasizes in-country franchise development and support.

Essentially, we were taught exactly how to develop our own market-specific franchise system, and thus make Home Instead Senior Care Ireland's number-one brand for non-medical senior care."

Ed Murphy
Master Franchisee for Ireland
Joined Home Instead Senior Care Network in 2005

"We were attracted immediately to Home Instead Senior Care because we could personally relate to the concept, and knew that there was a great need for quality non-medical home care services in Australia. We were impressed from the start with the people we met in the Home Office in Omaha, and by the values that Founders Lori and Paul Hogan have instilled in the business from day one and retained as the business has grown nationally and internationally.

We receive support from experienced professionals who assist us in building and developing our business in Australia. They deliver on their promises and are focused on helping us achieve our goals the best they can. For example, when we secured a meeting in June 2006 with the Australian government to discuss Home Instead Senior Care, the Hogans immediately made themselves available, traveling to Australia on short notice to share their experiences with John Howard, the Australian Prime Minister, and other key government ministers. This is typical of the support we receive."

Sarah and Martin Warner
Master Franchisee for Australia
Joined Home Instead Senior Care Network in 2004

"We knew there was a booming market for good quality senior care in Spain - one that only was going to continue growing. So we looked all over Spain, the United Kingdom and the United States for a senior care franchising company, and Home Instead Senior Care won this search hands-down.

Three major factors influenced our decision to go with Home Instead Senior Care: the company's high-quality services; its established franchising structure, which meant we'd get a good start as International Franchise Partner; and its value system, which provides a foundation that will help ensure the business model stays true to itself."

Luis Vivanco
Master Franchisee for Spain
Joined Home Instead Senior Care Network in 2006

"The senior population in Taiwan currently is over 2.3 million, a number that will only increase dramatically in the following decades. Currently, however, Taiwan is still focused mainly on providing medical care to seniors - an approach that does not address their needs for non-medical services such as companionship and help around the home.

It is this shortage of non-medical in-home care that prompted C.B.T. to become the International Franchise Partnere for Taiwan. We partnered with Home Instead Senior Care because both of our organizations are totally committed to providing the highest-quality services to clients. We are convinced that working together, C.B.T. and Home Instead Senior Care can become Taiwan's trusted source of non-medical care for seniors."

David Lee
President
Chunghwa Biomedical Technology Corporation (C.B.T.)
Master Franchisee for Taiwan
Joined Home Instead Senior Care Network in 2006

"The Home Instead Senior Care team has constantly exceeded our expectations, particularly in terms of the training and support they've provided. We believe very strongly that if you're going to work in a particular sector, you should work with the number-one organization in that sector. In senior care, that company is Home Instead Senior Care."

Trevor Brocklebank
Master Franchisee for the United Kingdom
Joined Home Instead Senior Care Network in 2005