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Home > Frequently Asked Questions >
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What is the initial investment for a Home Instead Senior Care Master Franchise?
The initial investment is based on the size and potential of the market. The typical start-up costs range from $200,000 - $1,500,000, depending on the market.
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| What is the process for becoming a Master Franchise? The first step to becoming an Master Franchisee is to complete the Master Franchise Profile Form and submit it to our Global Business Group.
The profile requests several pieces of key information including your background, experience, three personal references, three business references and financial information. While we visit with your references and review your financial resources, you will be asked to assemble a business plan and market study for presentation to our management team in Omaha, Nebraska.
Finally, you will have the opportunity to personally experience a client/caregiver relationship, the functioning of a pilot office and meet with the Home Instead Senior Care executive team to learn more about our culture. We will provide you with sufficient information and exposure for you to evaluate the opportunity and consider it as your next endeavor. |
| What do I get for the Master Franchise Fee? First and foremost, you'll get the credibility with the Home Instead Senior Care leadership. You'll avoid many of the costs and frustration that come with the trial-and-error of starting a new business, because you'll be working with a proven business model right from the beginning. That means you can confidently set up your pilot office and begin recruiting franchises following the business model used by other successful Home Instead Senior Care Master Franchisees. Your Master Franchise fee also provides access to:
- Extensive training at our world headquarters
- CAREGiver training programs, second to none
- An industry-leading support department and system
- Cutting-edge marketing materials
- Proprietary software
- Access to the collective intelligence of a successful franchise network
- Research and development
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What kind of support do Master Franchisees receive?
Home Instead Senior Care prides itself on the extent of support provided to our Master Franchisees. Nearly 100 Home Office staff members draw on the collective Home Instead Senior Care network's 14 years of senior care industry experience in 11 countries. Our team will assist Master Franchisees with Marketing that is unique to the industry and basic development of Franchise Systems.
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How would I be trained to run my Home Instead Senior Care Master Franchise?
Your success is everyone's success. Thus, we will provide you with a Master Franchise training program that's thoroughly researched, evaluated and tested, and led by a team of experienced, qualified Home Office staff members. You'll begin by attending a two-week Master Franchise training session at our Home Office in Omaha, Nebraska, U.S.A., covering topics such as these: Building a Pilot Office; Operational Training; Franchise Development; and Franchise Support.
This training will prepare you to open your Pilot Office in an aggressive yet manageable fashion, and then expand the Home Instead Senior Care franchise system throughout your country. And, you'll do this with the guidance of a 10-year plan that's specially tailored for your national market - outlining your recommended annual rates of expansion, and projecting yearly expenditures and growing revenues.
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| What kind of Master Franchise owner is Home Instead Senior Care looking for? Successful Home Instead Senior Care Master Franchisees come from every walk of life. They might be young or experienced; urban or rural; individuals, families, or even corporations. They include executives, bankers, teachers, entrepreneurs, nurses, social workers, and musicians or they may possess other educational and vocational backgrounds. But, they do share these common denominators:
- Heartfelt desire to work with seniors;
- Entrepreneurial and competitive;
- Prior track record of business success;
- Leadership skills;
- Compassionate and personable; and,
- Marketing experience.
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| Who are the founders of Home Instead Senior Care? In 1994, Paul and Lori Hogan co-founded Home Instead Senior Care. On June 1 of that year, they began operating the company out of an office in his mother's home with one desk and one computer. With the perspective of 13 years, it is evident that these comparatively humble beginnings laid the foundation for a great company.
Since 1994, their leadership has helped take the Home Instead Senior Care network from one franchise in Omaha to more than 750 worldwide. The company is now a global senior care leader, and its momentum and growth continue unabated. "We didn't invent the idea of senior care, since it's been around in families or other forms for generations," Paul said. "But we did start the non-medical senior care industry." Lori agrees: "We've taken one of the oldest "businesses" - senior care, which people have always done - and turned it into something that people could make into a career," she said.
Paul's move in December 2005 from President to CEO was intended to help keep the Home Instead Senior Care franchise network at the forefront of the global senior care industry, and to enable him to play a bigger role in guiding and impacting industry-related legislation. In his words, as CEO, he will concentrate "more of his energies and efforts on developing the senior care industry and the Home Instead Senior Care brand."
In 1985, Paul began his franchising career with Merry Maids; he remained with the company until founding Home Instead Senior Care in 1994. Paul and Lori Hogan co-founded Home Instead Senior Care in 1994. On June 1 of that year, they began operating the company out of an office in Paul's mother's home with one desk and one computer. Prior to 1994, Paul worked 9 years with Merry Maids, a leading US franchisor in the home services industry. With the perspective of 13 years, it is evident that these comparatively humble beginnings laid the foundation for a great company. |
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