Master Franchisee Profiles

Successful Home Instead Senior Care Master Franchisees come from every walk of life. They might be young or experienced; urban or rural; individuals, families, or even corporations. They include executives, bankers, teachers, entrepreneurs, nurses, social workers, and musicians - or they may possess other educational and vocational backgrounds.  But, they do share these common denominators:

• Heartfelt desire to work with seniors;
• Entrepreneurial and competitive;
• Prior track record of business success;
• Leadership skills;
• Compassionate and personable;
• Marketing experience; and,
• International Network.

Here are profiles of some of our Master Franchisees - great people and great organizations who share with you an abiding interest in serving seniors:

Ed Murphy and Michael Kearney: Ireland
Ed and Michael are established leaders in the Irish franchising community, having won the "Irish Franchiser of the Year" award twice for other franchising companies. After deciding in 2004 to diversify their franchising-based company, on St. Patrick's Day 2005 they became Home Instead Senior Care's Master Franchisee for Ireland. Given their prior record of business success, it's no surprise that Ed and Michael subsequently shattered every established company sales mark as they established the Home Instead Senior Care International Master Franchise in Ireland. Within their first 10 months of operation, they had already captured almost the entire Dublin senior care market and were poised to expand countrywide.

The Duskin Company: Japan
The Duskin Company began in 1963 as a franchiser for cleaning products. Over the next 40 years, it diversified into food service and other service-related concepts - developing into a recognized international expert in franchising. In 2000, Duskin became the Home Instead Senior Care Master Franchisee for Japan, despite the fact that the Japanese government maintained a sponsored healthcare system for seniors. In fact, in Japan, the concept of non-medical care for seniors was entirely new, and a word for "companionship" had yet to be created. Still, in 2003, the Duskin Company decided to change its focus to senior care.  Within the first five years of serving as Home Instead Senior Care's Master Franchise, Duskin opened more than 130 franchises in Japan.

Samantha and Trevor Brocklebank: United Kingdom
Samantha and Trevor Brocklebank's goal as Home Instead Senior Care's Master Franchisee for the United Kingdom is to be the leader in a new market sector that cares for Britain's elderly in an exemplary manner. Their motivation for doing so comes from personal experience; in recent years, Samantha's father and Trevor's grandfather both passed away, and the lack of quality care available to both of them troubled the Brocklebanks. Before becoming a Master Franchisee, Samantha and Trevor owned a business intelligence consultancy, Mezenet, which they sold to a French company in 2004. Trevor's prior experience also includes stints with Nissan, Cable and Wireless, and B.T. (formerly British Telecom), while Samantha has worked with Deloitte and Touche. Their affiliation with the Home Instead Senior Care network represents their first professional experience with franchising.

David Lee: Taiwan
David Lee is the President of  Chunghwa Biomedical Technology Corporation (C.B.T.), the Home Instead Senior Care Master Franchisee for Taiwan. He also has experience as a bio-venture capitalist with the Industrial Bank of Taiwan Management Company. He holds a Bachelor's degree from Tunghai University in Taiwan, and a Ph.D. from Kansas State University in the U.S.A.  David believes that C.C.P.C.'s commitment to providing non-medical home care to Taiwan's seniors - along with the company's excellent reputation of more than 50 years - will make possible great things for the Home Instead Senior Care network in Taiwan.

Luis Vivanco: Spain
Luis Vivanco is a co-owner and the Chief Executive Officer for the Home Instead Senior Care Master Franchise in Spain. Most recently, he served as a founding partner of Ductum Trading, which developed trade business between Spain and Mexico. Prior to that, Luis served as the International Development Director for B.T. (formerly British Telecom), running partnership and acquisition projects in Europe and Latin America. "Spain is a ripe senior care market. Currently, 18 percent of the population is over 65 years of age, and this figure is expected to increase to 20 percent by 2010," he said. "Home Instead Senior Care offered us the best product and franchise support anywhere - which we knew were keys to making it tremendously successful in Spain."

Paul Fritz: Switzerland
Paul Fritz, the Master Franchisee for Switzerland, opend the country's first Home Instead Senior Care franchise in Basel in 2007.  He said this about demographics in the area his pilot franchise will serve: "Between 1950 and 1990, the number of people over age 65 doubled, and there are four times as many over age 78." Moreover, the local unemployment rate is less than three percent; as a result, there are few people who can care for parents and older family members. "So the services that the Home Instead Senior Care network will provide in this market are very much needed," Paul explained. Prior to becoming the Master Franchisee for Switzerland, he was the general manager for B&A Immobilien AG, a real estate and construction company that plans, builds and sells high-quality, barrier-free living space for the older adults; in fact, it was during this phase of Paul's career that he realized the country was lacking a non-medical service provider like the Home Instead Senior Care network, one that would allow Switzerland's seniors to remain in their homes longer.

Joerg Veil:  Germany
Joerg Veil, the Master Franchisee for Germany, opened the country's first Home Instead Senior Care franchise in Cologne in 2008. Mr. Veil believes that Home Instead Senior Care addresses the strongly growing senior care market in Germany which, so far, is not developed by professional companies on a national basis. He is excited about  the challenges of Home Instead Senior Care and building the operation in Germany to provide a better quality of life to seniors by helping them remain at home as long as possible. Mr. Veil is a graduate of the business administration program at the University of Marburg in Germany and the MBA program at Notre Dame in Indiana. His career began with Procter & Gamble??s German operation, where he worked as a controller in the Euskirchen office. He moved to the German headquarters of Procter & Gamble in Schwalbach where he was responsible for the cost controlling of Pampers. In 1995, Mr. Veil joined the European Lekkerland group, a wholesale bottle distributor, which supplies convenience shops, beverage stores and tobacconists. In his position there, he was responsible for the second largest warehouse and profit centre in Frechen near Cologne.

Neil & Wendy Farnworth:  New Zealand     
Neil & Wendy Farnworth, residents of New Zealand,  had been looking at a number of franchise concepts before deciding upon Home Instead Senior Care. They recognised the need for quality in home care for senior's in New Zealand. The Farnworth's saw the values of this company as something they would like to see operate in New Zealand, and as a result they adapted the concept to suit New Zealand and opened the first office, in Hamilton mid-November 2005.

"We believe there is a need for more choice in home care support. The care many seniors receive from local government does not fill all the needs of many people. With Home Instead we provide that choice" says Neil Farnworth. Family members can get caught having to provide the extra care to fill the gap of what is provided and what is really needed by the client.

Owning a number of business over the past 20 year the Farnworth's have built up the experience needed to expand the senior care office network through-out New Zealand. The latest venture the Farnworth were involved in was as franchisees in a successful family restaurant chain.

Martin and Sarah Warner:   Australia
 Martin and Sarah Warner opened the first Australian office of Home Instead Senior Care in March 2005. Martin has a background and qualifications in business management and franchise consulting whilst Sarah is an experienced researcher in aged care issues. Wishing to pool their talents and establish a business together they were attracted to Home Instead Senior Care because or their experience as primary carers for Martin's mother. In a marketplace dominated by government funded providers and processes, Martin and Sarah quickly identifed the opportunity to introduce greater choice and flexibility of services based on clients wants and needs. Older adults have increasingly higher expectations of quality of care and their goal is to exceed them on every occasion.

Paulo Neto and Paulo Pinto: Portugal
Paulo and Paulo are Home Instead Senior Care pioneers in Europe, establishing their Master Franchise for Portugal in 2003. Both of them worked in the computer industry for over 15 years, always in American multinational companies such as Unisys, Compaq, Sun Microsystems or EDS, mostly in sales and marketing positions. But their goal as always been to start their own business and establish themselves as entrepreneurs. The experience of a friend, unable to find suitable care for his father, gave them conscience that senior care was an opportunity area. Coming from a different sector, franchising seemed the best way to start, and after contacting several companies they chose Home Instead Senior Care.